Today, you can save your files just about anywhere—to your flash drive, hard drive and even your favourite cloud storage. Despite all the good things technology has brought the world, there is still one best way to protect your photos, and that is to print them.

Back in the day, things were simpler. You just had to buy a roll of film, often in duplicate, had the pictures printed out and the best photos kept in a shoebox or photo album.

Even the “Father of the Internet” Recommends the Printing of Photos

Even Dr. Vinton Cerf, Google boss and considered as the “Father of the Internet,” has warned people that digital technology poses many risks as operating systems get upgraded and updated, making old tech become easily inaccessible. For posterity, he urged people to print documents and photos instead of saving soft copies of them.

“If we’re thinking 1,000 years, 3,000 years ahead in the future, we have to ask ourselves, how do we preserve all the bits that we need in order to correctly interpret the digital objects we create? We are nonchalantly throwing all of our data into what could become an information black hole without realising it,” Vinton Cerf said.

“If there are pictures that you really, really care about then creating a physical instance is probably a good idea. Print them out, literally,” Cerf added.

The Natural Enemies of Photographs

When it comes to photographs, the obvious villains include insects, sunlight, water and rodents. Experts advise against storing photos in garages, basements and attics. We recommend common sense: Keep your photos away from direct sunlight and extreme temperatures and we guarantee that they will still be alive even after a hundred years.

Beyond Preservation

While there is a plethora of storage choices for your files and photos, none of these, not even the cloud, is foolproof. Printing photos is still the best way to preserve precious memories. They can last for over 100 years and are more accessible than trying to find photos from a hard drive or website with a lot of photos in them.

Hundreds of millions of photos have been lost over the years. You should decide to print your photos and keep them in the years to come. Like using film back in the day, print your most cherished photos today and keep them in a photo album. You will sure be glad you did.

 

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While many people think that telephone numbers have been replaced by Twitter handles or Facebook pages, print is still a vital part of the marketing world. It is still vital to give your business card to potential and existing clients.

As technology changes, we also change the way we do business. While some people think that print is a dead industry, in reality, it continues to grow and evolve alongside the upsurge of technology.

According to a study, direct mail shares 43% of the total retail advertising market. In a Pitney Bowes survey, it was found that 76% of businesses still think that the ideal marketing strategy is the combined power of digital and print technology.

Print Media is More Than Just Paper

People who talk about the “death of print” forget that print extends beyond paper. It also involves promotional products such as drinkware, magnets, key chains and t-shirts. These promotional items are often given as gifts, so the audience are likely to hold them longer.

The Advertising Specialty Institute or ASI found that 84% of Americans are able to remember company names when they are emblazoned in promotional items. If you want to use them for your marketing, they don’t have to be something your target audience will take home with them. For example, you could use napkins or cups for a gala dinner.

Low “Cost Per Impression” or CPI

Small business typically do not have the capacity to spend too much on advertising, so the most ideal type of advertising is one with a low CPI. The most ideal marketing campaign is one that lets you reach the most number of people at the lowest cost possible. Print advertising is then the best choice.

In a 2010 study, the Direct Marketing Association found that every $1 spent for print advertising can yield $12.57 in sales. This return ratio was found to be true across many industries. Print is therefore an effective advertising medium no matter which industry you are in.

While print advertising cannot guarantee success, so does any other type of marketing. It is still important to develop an effective print marketing strategy that will put your business in the spotlight and engage your audience. You can’t use the same boring materials that everybody else use—you need to work on making a mark in the industry where your business belongs.

It’s time to get creative! Put some real thought into your marketing arsenal and make use of all print tools and technologies available to you.

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Cheap Inexpensive Business Card, Business Cards, Printing, Business Print
Every time you hand out your business card, you make an impression. That little piece of paper does a big job for you. It introduces you professionally, creates a professional image for your brand, or sends a message to a prospect. That being said, you cannot sabotage your efforts on a business card that helps you achieve your goals. [click to continue…]

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Did you know that print ads remain to be one of the most powerful marketing tools in this digital age? Did you also know that print advertising can drive the most “Likes” to your Facebook page? [click to continue…]

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Using Printed Materials to Make the Holidays More Meaningful to CustomersHoliday Prints, Printing,Custom Printing, Holiday Printing

Fall has officially begun and that means that the Holiday season is just around the corner. Many businesses are prepping up for the much-awaited season of the year. Along with web and TV advertisements, we should not forget about printed marketing tools that boost sales and attract target customers. When used effectively, printed materials can be a powerful marketing tool for your business.

No business owner should ever underestimate the power of printed marketing materials. We live in a digital age, but this does not make printed marketing materials less effective. When you plan your holiday marketing early, you will be able to focus better on your daily operations as the holidays roll out. [click to continue…]

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Need to make a big impression to get people’s attention? Then wide format printing is the one for you. Today’s technology allows you to print on unlimited sizes and lengths. With the prevalence of tradeshows, festivals, sales and other events, large format printing is the best way to showcase your products/services.

Also known as “wide format printing”, large format printing is done at a large scale. Printing companies that offer large format printing use printers that can produce documents 17 inches wide to more than a hundred inches. These printers work like your desktop printer, only that they are significantly larger.

Large format printers are used for a variety of projects such as CAD printing, banner printing, billboard printing, outdoor signage printing, wallpapers, wall murals, floor graphics, window graphics, vehicle graphics and sandwich boards among many others.

Compared to traditional printing, large format printing makes you save much money. Unlike offset printing, for example, where you have to print in bulk, a large format printer can print according to demand.This saves you a lot of money and prevents you from wasting printing supplies by producing only a handful of copies rather than an entire print run.
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While some people think that print is “dead”, it is actually quite the opposite. In fact, Forbes suggests that print should not be excluded in your marketing channels as you try to reach your target demographic.

Print marketing collaterals contribute much to the achievement of many business goals, no matter what industry a business may belong to, or what market niche is being targeted.

However, as in the case with almost everything in life, not all print marketing collaterals are created equal. Some function as an introductory tool, some exist to publicize events or personalities, others are used to educate and inform the market, while still others are there to act either as reminders or persuasive materials that are centered on the qualities of a brand.

Do you already use print marketing collaterals regularly in support of your business goals? If not, take a look at these 5 things that your competitors can teach you about how they use print marketing collaterals to help them achieve success.
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custom printing los angelesIf you are a business owner operating in a cosmopolitan area like Los Angeles, you constantly need to be on your toes in order to stay one step ahead of the competition. Since your booklets, brochures, business cards, flyers, and other printed materials are among the first things that introduce your company to a prospective customer, custom printing in Los Angeles becomes a necessity.

Custom printing in Los Angeles allows you to stand out from the crowd and capture the attention of your targeted audience. A sleek business card can leave a good first impression. Outstanding envelopes, letterheads, and stationeries can give you an advertising advantage. Custom printing in Los Angeles is also geared towards creating [click to continue…]

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Green Tips from Eco-friendly Printing Los Angeles Companies

by Mel Rodriguez on February 27, 2012

print computer key stuart milesSo you want to have a batch of marketing materials printed but are concerned that the printer that you choose may not be implementing green printing practices. No worries, as there are a lot of printing Los Angeles companies that do their part in reducing waste and saving trees. You just have to exert some effort, as some printing companies do not break out the soy-based inks and recycled paper unless a customer asks. It’s up to you if you want to go for an all-out eco-friendly printing Los Angeles company or stick with your friendly neighborhood printer, never forgetting that you have to specifically request soy-based or vegetable-based inks, different grades of environmental paper, and 100 percent non-toxic toner for digital printers to be used on your printing projects. [click to continue…]

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Things You Need to Know Before You Print a Booklet

by Francis Lucas on February 17, 2012

 sample typography bookletShould you print a booklet for one of your company’s projects? Booklets are great for effectively promoting your products or services without overstraining your marketing budget. Unlike other promotional materials like business cards and flyers, booklets allow you to present important and more detailed information in a larger and more convenient format.

Booklets help you share your business and products to new and potential customers. You can send them via mail, display them for visitors in your office, or distribute them personally during events. Since they are easy to carry around and share, booklets have the potential to reach a wide audience and create awareness of your brand. [click to continue…]

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