f.a. daniels — Making you look good on paper

Things You Need to Know Before You Print a Booklet

by Francis Lucas on February 17, 2012

Should you print a booklet for one of your company’s projects? Booklets are great for effectively promoting your products or services without overstraining your marketing budget. Unlike other promotional materials like business cards and flyers, booklets allow you to present important and more detailed information in a larger and more convenient format.

Booklets help you share your business and products to new and potential customers. You can send them via mail, display them for visitors in your office, or distribute them personally during events. Since they are easy to carry around and share, booklets have the potential to reach a wide audience and create awareness of your brand.

A professionally-designed and printed booklet helps you convey your message and boost you company’s image to readers. But before you place an order to print a booklet, here are some things that you should consider:

Plan your cover carefully. Choose images and fonts that are sure to capture a reader’s attention. If you are promoting your products, then the image on the cover should be about your products. The font should be appropriate, easy to read, neat, and professional-looking.
Don’t beat around the bush. It’s a booklet, not a book, so be sure to keep the content short and simple but engaging and informative enough to make your reader want to learn more about your products and services.
Whenever possible, the design of your booklets should be consistent with your other promotional tools. Reinforce your brand and identity to your audience by putting your company’s logo and colors on your booklets.
Choose the binding carefully. What’s the use of having an awesome cover and even greater content if the booklet falls apart easily? Make sure that the binding you select is strong enough for the number of pages your booklet has.

Whether you decide to print a booklet in full color or in black and white, it’s important that you choose the right printing company in Los Angeles for the project. Don’t waste your money on inferior prints because you want your booklet to be clear and crisp so your reader will understand your sales message.

If you want to print a booklet that’s guaranteed to leave a lasting impact on your audience, entrust your project to F.A. Daniels. We’ll be happy to handle your booklet printing project. Whether you want to print a booklet that has 10 pages or 100 pages, a few copies or thousands of copies, you can expect your project to be completed according to your exact specifications and at the same high quality.

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V-Day Overload: It’s the Print that Counts

by Mel Rodriguez on February 10, 2012

If you are as in love with Valentine’s Day as we are, then you will love the greeting cards, billboards, postcards, bookmarks, and so on that we’ve gathered from around the web. Enjoy!

Greeting Cards

Forget about e-cards, those are too impersonal. If you really want to impress your sweetheart this V-Day, then consider giving him or her a greeting card that doesn’t just feature the obligatory hearts and “I love yous.” Check out the samples below:

Billboards

Popular holiday plus huge space equals the perfect opportunity for advertisers or marketers to promote something – a movie, a product, a service, and so on. Enjoy the creativeness with a dash of cheekiness with the following billboards.

Postcards

V-Day postcards? Why not? Sometimes greeting cards could be a tad predictable and if your loved one is in another city or country, it might be more fun if you send out a postcard. Take a look at the postcards below to see what we are on about.

Bookmarks

So no chocolates and flowers this year, eh? Well, you are in luck if your girlfriend/boyfriend is the type who takes pleasure in reading good books. But before you head off to the nearest bookstore, you might want to give him/her a cute bookmark for a complete Valentine’s Day gift.

Valentine’s Day is just around the corner. If you are still at a loss as to what to give your darling on this very special, very romantic holiday, why not go old-school and send him or her, a lovely greeting card or postcard or bookmark? Of course, you can also put up a billboard if you have some cash to spare but otherwise a simple something would do – something that can easily be provided by a printing services Los Angeles company. Don’t worry, as you still have some time before the big day. With that said, we wish you good luck and hope that you don’t get stressed too much while you are preparing for your V-day date.

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Business Card Designs: Choosing Quirky Over Conventional

by Mel Rodriguez on January 30, 2012

Because business cards are such effective marketing tools, the last thing you want as a business owner is to be thought of as boring or unprofessional simply because your business card is not well-designed or is printed shoddily. Fortunately, there are a lot of companies that offer superb business card printing services. They can help you design a business card that makes use of the latest printing technologies so that the end result is something that is truly worthy of your target customer’s attention.

Of course, if you feel like you can do a better job than the companies that are offering printing services Los Angeles, perhaps you should take a look at what you are up against so you can judge for yourself if a conventional card fits into your networking strategy. If you decide to stick to a traditional business card design, don’t worry, you will still get a good response as long as you heed the advice of business card printing experts. But if you plan to be more adventurous with your card, then the collection below will hopefully give you a stack full of inspiration.

Got a light, mate?

Get yourself back into shape!

Going green

Baa, baa, white sheep, have you any wool?

Have a seat, please.

Whatcha lookin’ at?

Bring your own beer!

Optical illusion

How refreshing!

Work on your fitness!

Are you ready to print your ultra special, never before seen, totally awesome business card? Well, if you need any help coming up with an attention-grabbing design that works wonders for your branding efforts, we would like to offer our services. Our business cards come in various colors, coatings, and covers and can be delivered the same day or the next day with just a minimum order of 100 pieces. We also offer a wide variety of finishing such as foil stamping, embossing, debossing, and die-cutting.

Call us today at 800.454.5414 or send us an e-mail via our online Contact Us form so we can discuss your business card printing needs in detail. We also invite you to check our design online tool so you can see what the finished product will look like after we get your artwork ready for printing.

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Avoid Printing Bloopers! Get Quality Printing Services in Los Angeles

by Mel Rodriguez on January 26, 2012

Whether it’s a spelling mistake or a low resolution image or simply a bad design, printing bloopers are just unacceptable. You don’t even have to be in publishing to realize how a copyediting mistake can spell the difference between a customer taking you seriously and thinking that your company is just good for a couple of laughs. To avoid printing mistakes that could cost your company a lot of money, here are some tips to ensure that your next batch of printouts is for the most part, error-free.

Pixelated images

One advantage of partnering with a company that offers printing services Los Angeles is that you get to work with in-house graphic designers who know well enough not to scale up a small image that it creates noticeable pixelation.

Now if you are taking charge of your printing project without any help whatsoever from the pros, you can avoid this problem by using high-resolution images or recreating a particular image using vector tools. The latter is especially tedious so you might want to really think about not teaming up with a full-service printer.

Wrong fonts

Ever wonder why your printout features a different font other than the one you used in your template? You may have used a corrupt font that cannot be embedded into your PDF. One way to solve this is to send all the fonts that you have used to your printer or if you are using Adobe InDesign, there is a feature that allows you to organize all your fonts and links into one neat folder, which you can use to avoid those pesky font problems.

Smudged ink

There is a reason why for certain printed products, it is advisable to outsource the job to a company that offers quality printing services in Los Angeles. With home printers, there is a tendency for the ink to smudge and bleed. And if you use more than 300 percent in terms of total ink value, even if you use a high-quality ink, there is a big possibility that the ink will take too long to dry and smudge when being printed. Your options if you really want to DIY are: to have quick-drying paper in stock or paper with smudge-proof coatings; buy high quality ink cartridges; and invest in a good art protectant or sealant. Some use hair spray as an emergency sealant but it is better if you can buy one that is really intended to protect your printout.

F.A. Daniels is a full-service printing company based in Los Angeles. If you are interested in knowing more about what printing services Los Angeles can do for your business, we invite you to explore our site, give us a call at (323) 871-1800, or send us an e-mail through our online Contact Us form for more information.

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12 Days of Christmas Greeting Cards

by admin on December 25, 2011

You don’t need to wait for the first day of Christmas to send out greeting cards to your family and friends.

This season, don’t worry too much about how many Christmas greeting cards you will receive. Instead tap into the spirit of the holidays by being more enthusiastic about giving.

And speaking of giving, we think it would be cool if your Christmas cards are way better than a partridge in a pear tree, two turtle doves, or three French hens. We know that you’ve got a lot of ideas so we are inviting you to play with our Design

Online Tool and come up with cool, personalized holiday greeting cards.

Now, we hope that your designs turn out to be solid winners – worth more than four calling birds, five golden rings, and six geese a-laying. Who knows, you might even be able to incorporate seven swans a-swimming, eight maids a-milking, and nine ladies dancing in your greeting cards. The point is, you can make Christmas more memorable for your loved ones by thinking festive and being creative. We know you can do it even without the help of ten lords a-leaping, eleven pipers piping, and twelve drummers drumming.

From everyone here at F.A. Daniels, we wish all of you a Merry Christmas and a Happy New Year!

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Should You Send Christmas Greeting Cards to Clients and Customers?

by Mel Rodriguez on December 19, 2011

Printing services in Los Angeles and other big cities are likely to get busier this December due to bulk and rush printing orders for Christmas cards. And while many consider sending out Christmas cards as a personal gesture, many companies have made it a point to mail greeting cards to their clients and customers. But is this a good business practice?

The answer is a resounding yes — but only if your intentions are clear: that you are wishing them happy holidays because you want them to feel that they are important to you. Sending your clients and customers greeting cards is a good way of nurturing your relationships with them.

Allotting time and money for your business holiday greeting card project can help reaffirm ties with established clients. It allows your company to develop relationships with hesitant customers (not to mention make companies that offer printing services in Los Angeles and elsewhere happy). Spreading holiday cheer will also go a long way in boosting your company’s image.
Read more

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Gobble Gobble: 5 Fantastic Thanksgiving-themed Greeting Cards

by Mel Rodriguez on November 22, 2011

With “Turkey Day” just around the corner, we figure it would be cool to feature some of the best Thanksgiving-themed greeting cards that we have found on the web. Of course, nothing beats spending time with your loved ones on Thanksgiving, but if for some reason you cannot be with them, we hope that this collection of greeting cards will inspire you to at least give them a call if not send out cards that are just as amazing.

Thanks Card by Melissa Mann

Featured in American Crafts Studio, this greeting card is created by Melissa Mann, a scrapbooking enthusiast who blogs at melissa-mann.blogspot.com.

2. Vintage Thanksgiving Card

ModCloth blogger Hannah Rothstein recently did a post on vintage Thanksgiving cards. Check out the other just-as-awesome cards in her blog post.

3. Thanksgiving Craft Card

Here’s something for the kiddies. Yes, it looks deceptively simple but there is some sewing involved using a plastic yarn needle, some yarn (of course), and a fall cookie cutter. You can check out the tutorial for this card here.

4. Give Thanks Card

Created using Unity Fall Family Memories stamps, this greeting card also uses twine from The Twinery. Don’t forget to check out Sarah Vait’s blog to check out her other Thanksgiving-themed greeting cards.

5. Thanksgiving Wreath Card

You only need 5 minutes to complete this card, according to Diane of Charmingly Creative. Make sure you have all the supplies like Fall stickers, rotary cutter, maple leaf punch, and Martha Stewart Edge to successfully recreate this Thanksgiving card.

Are you interested in sending out Thanksgiving-themed greeting cards? We offer rush printing services including Same Day/Next Day printing for greeting cards, as well as other print products such as business cards, flyers, postcards, and so on at affordable prices. Visit FADaniels.com now for more information.

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Award-Winning Billboards

by Francis Lucas on November 4, 2011

Here’s something you might not know: In the UK, as well as in other parts of the world, billboards are known as hoardings or hoarding displays. Now, we don’t know exactly why that fascinates us but we’re just going to “blame” it on the fact that billboards or hoardings (tee-hee!) are by nature, entertaining.

Speaking of entertainment, below are some amazingly creative billboards recognized by various award-giving bodies including CLIO Awards, OBIE Awards, John Caples International Awards, and more.

Bond & Bond: Fridge Magnet Billboard

Named as one of the 2010 Gold Winners of the prestigious John Caples International Awards, this giant fridge magnet billboard is the brainchild of Draftfcb’s New Zealand team. We suggest you check out how this outdoor ad actually works by viewing the video here or here, as the picture doesn’t really do justice to the brilliance of the concept.

BMW Light Wall – Reflection

Created by the Serviceplan Gruppe Hamburg GmbH & Co. KG for BMW / M3 Coupe, this billboard won a New York Festivals(r) Silver World Medal under the Best Use of Medium/Billboards category. The ad, which was displayed at the Hamburg airport, was actually a 50 x 2m light wall right smack in the middle of the arrivals hall.

Kleenex: Yes-No

Not only did this billboard win the Cannes Lions 2010 Press Bronze, it also bagged the Cannes Lions 2010 Outdoor Billboards & Street Furniture Gold award. Created by JWT, London, United Kingdom, this ad had Russell Ramsey and Dominick Lynch-Robinson as its Creative Directors, and Christiano Neves as Art Director and Copywriter.

Saridon: Butcher

From the geniuses at BBDO Guerrero/Proximity, Philippines, comes this Clio Award-winning campaign. The billboard is actually one of the many produced by BBDO Guerrero (Persistent Headaches campaign) for Saridon, a popular analgesic.

Wear a Seatbelt

Aptly titled, this billboard is created by Esparza Advertising for the New Mexico Department of Transportation. It won a Silver OBIE award, and was actually very effective in reducing driving –related fatalities. In fact, the statistics showed that there was a 33% drop in the number of casualties due to driving accidents compared to the previous year.

Interested in putting out a billboard? A quality printing services company like FADaniels.com can help turn your creative concept into a winning outdoor ad!

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Creative Flyers – Discover Business Printing Services

by Francis Lucas on November 2, 2011

We’re often advised never to create first impressions or judge people based on just one meeting or perhaps a quick glance at all of them. But we seldom abide by it and have a habit of creating a lasting impression using the first one. The worst part of it is that most of us rarely filter our impression as well as refuse to change it.

After consistent persuasion, most of us sometimes alter it to some extent, but only when the changes conform to the initial perception. Therefore, it becomes even more important that you make an ideal first impression on the minds of your targeted customers. When promoting your company using creative flyers, make them appealing, eye catching and educational and have them produced by business printing services.

As the customers just grant you 10 to 20 seconds of their precious time, you have to consider ingenious ways and techniques to induce them through acutely created flyers. When your customers are lured into reading more, you can rest assured that you have passed at least one hurdle. With the combination of correct layout, text, designs as well as graphics, your flyers will help you gain myriads of customers and immensely increase your revenue.

Choosing the appropriate tool based on the situation of your objectives, targeted customers and budget is essential because a single wrong move could be bad for your business image and can lead to major financial losses in addition to the loss of your clients.

Creative flyers are considered among the best and cheapest methods of promotion as many customers can be targeted simultaneously without investing a lot of money. There are instances when you suddenly plan a promotion and need the flyers in a very short notice. Since creative flyers don’t require the money and time needed to come up with marketing tools like television and newspaper ads, you will find online printing companies that are capable of producing flyers in a hurry.

Here are a few samples of some creative flyers:

This creative flyer promotes Life, a show on the Discovery Channel. It displays a combination of correct layout, text, design, and graphic to reach the target audience.

Since this creative flyer promotes a graphic design service, its design and graphics serve as a representation of the company.

An appropriate layout for this creative flyer helped provide an elegant and sophisticated branding image for a hair salon.

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Large Format Digital Printing: Creative Billboards

by Francis Lucas on November 2, 2011

Marketing is one of the most important processes for many businesses. Many companies use a number of marketing methods to inform people about their products and services. There are many ways to promote a business including direct mail, internet marketing, mobile marketing and email marketing. One of the most common forms of marketing is advertising, which usually appears in television, print media, and in web pages, and is heard on radio.

Billboards are large forms of print advertising that are featured on huge rectangular structures, which in turn, are placed in strategic locations. They target people who are walking and those who travelling inside vehicles. Companies usually turn to business printing services that provide large format digital printing in order to get their billboard designed. If you’re a business owner, you’ll need to put together an image and a written message that appeals to many people. Your billboard also needs to have a theme or a very informative piece of marketing delivered using the right message to entice potential customers.

Once your billboard is designed, you’ll want to display it on busy intersections so that it can be seen by the most number of people possible. You’ll also need to determine how long you want it to be up. The term is usually two to six months. Placed in the right location, your billboard will generate a lot of interest and potential customers.

Examples of Eye-Catching Billboards

Here are some examples of billboards that provide very interesting messages:

Refresh on the Coca-Cola Side of Life by MacLaren McCann