Did you know that print ads remain to be one of the most powerful marketing tools in this digital age? Did you also know that print advertising can drive the most “Likes” to your Facebook page? [click to continue…]

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Using Printed Materials to Make the Holidays More Meaningful to CustomersHoliday Prints, Printing,Custom Printing, Holiday Printing

Fall has officially begun and that means that the Holiday season is just around the corner. Many businesses are prepping up for the much-awaited season of the year. Along with web and TV advertisements, we should not forget about printed marketing tools that boost sales and attract target customers. When used effectively, printed materials can be a powerful marketing tool for your business.

No business owner should ever underestimate the power of printed marketing materials. We live in a digital age, but this does not make printed marketing materials less effective. When you plan your holiday marketing early, you will be able to focus better on your daily operations as the holidays roll out. [click to continue…]

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Need to make a big impression to get people’s attention? Then wide format printing is the one for you. Today’s technology allows you to print on unlimited sizes and lengths. With the prevalence of tradeshows, festivals, sales and other events, large format printing is the best way to showcase your products/services.

Also known as “wide format printing”, large format printing is done at a large scale. Printing companies that offer large format printing use printers that can produce documents 17 inches wide to more than a hundred inches. These printers work like your desktop printer, only that they are significantly larger.

Large format printers are used for a variety of projects such as CAD printing, banner printing, billboard printing, outdoor signage printing, wallpapers, wall murals, floor graphics, window graphics, vehicle graphics and sandwich boards among many others.

Compared to traditional printing, large format printing makes you save much money. Unlike offset printing, for example, where you have to print in bulk, a large format printer can print according to demand.This saves you a lot of money and prevents you from wasting printing supplies by producing only a handful of copies rather than an entire print run.
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While some people think that print is “dead”, it is actually quite the opposite. In fact, Forbes suggests that print should not be excluded in your marketing channels as you try to reach your target demographic.

Print marketing collaterals contribute much to the achievement of many business goals, no matter what industry a business may belong to, or what market niche is being targeted.

However, as in the case with almost everything in life, not all print marketing collaterals are created equal. Some function as an introductory tool, some exist to publicize events or personalities, others are used to educate and inform the market, while still others are there to act either as reminders or persuasive materials that are centered on the qualities of a brand.

Do you already use print marketing collaterals regularly in support of your business goals? If not, take a look at these 5 things that your competitors can teach you about how they use print marketing collaterals to help them achieve success.
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custom printing los angelesIf you are a business owner operating in a cosmopolitan area like Los Angeles, you constantly need to be on your toes in order to stay one step ahead of the competition. Since your booklets, brochures, business cards, flyers, and other printed materials are among the first things that introduce your company to a prospective customer, custom printing in Los Angeles becomes a necessity.

Custom printing in Los Angeles allows you to stand out from the crowd and capture the attention of your targeted audience. A sleek business card can leave a good first impression. Outstanding envelopes, letterheads, and stationeries can give you an advertising advantage. Custom printing in Los Angeles is also geared towards creating [click to continue…]

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Green Tips from Eco-friendly Printing Los Angeles Companies

by Mel Rodriguez on February 27, 2012

print computer key stuart milesSo you want to have a batch of marketing materials printed but are concerned that the printer that you choose may not be implementing green printing practices. No worries, as there are a lot of printing Los Angeles companies that do their part in reducing waste and saving trees. You just have to exert some effort, as some printing companies do not break out the soy-based inks and recycled paper unless a customer asks. It’s up to you if you want to go for an all-out eco-friendly printing Los Angeles company or stick with your friendly neighborhood printer, never forgetting that you have to specifically request soy-based or vegetable-based inks, different grades of environmental paper, and 100 percent non-toxic toner for digital printers to be used on your printing projects. [click to continue…]

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Things You Need to Know Before You Print a Booklet

by Francis Lucas on February 17, 2012

 sample typography bookletShould you print a booklet for one of your company’s projects? Booklets are great for effectively promoting your products or services without overstraining your marketing budget. Unlike other promotional materials like business cards and flyers, booklets allow you to present important and more detailed information in a larger and more convenient format.

Booklets help you share your business and products to new and potential customers. You can send them via mail, display them for visitors in your office, or distribute them personally during events. Since they are easy to carry around and share, booklets have the potential to reach a wide audience and create awareness of your brand. [click to continue…]

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V-Day Overload: It’s the Print that Counts

by Mel Rodriguez on February 10, 2012

If you are as in love with Valentine’s Day as we are, then you will love the greeting cards, billboards, postcards, bookmarks, and so on that we’ve gathered from around the web. Enjoy!

Greeting Cards

Forget about e-cards, those are too impersonal. If you really want to impress your sweetheart this V-Day, then consider giving him or her a greeting card that doesn’t just feature the obligatory hearts and “I love yous.” Check out the samples below:

valentines card [click to continue…]

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Business Card Designs: Choosing Quirky Over Conventional

by Mel Rodriguez on January 30, 2012

Because business cards are such effective marketing tools, the last thing you want as a business owner is to be thought of as boring or unprofessional simply because your business card is not well-designed or is printed shoddily. Fortunately, there are a lot of companies that offer superb business card printing services. They can help you design a business card that makes use of the latest printing technologies so that the end result is something that is truly worthy of your target customer’s attention.

Of course, if you feel like you can do a better job than the companies that are offering printing services Los Angeles, perhaps you should take a look at what you are up against so you can judge for yourself if a conventional card fits into your networking strategy. If you decide to stick to a traditional business card design, don’t worry, you will still get a good response as long as you heed the advice of business card printing experts. But if you plan to be more adventurous with your card, then the collection below will hopefully give you a stack full of inspiration.

business card - matches

Got a light, mate? [click to continue…]

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Whether it’s a spelling mistake or a low resolution image or simply a bad design, printing bloopers are just unacceptable. You don’t even have to be in publishing to realize how a copyediting mistake can spell the difference between a customer taking you seriously and thinking that your company is just good for a couple of laughs. To avoid printing mistakes that could cost your company a lot of money, here are some tips to ensure that your next batch of printouts is for the most part, error-free.

Pixelated images

pixelated imageOne advantage of partnering with a company that offers printing services Los Angeles is that you get to work with in-house graphic designers who know well enough not to scale up a small image that it creates noticeable pixelation.

Now if you are taking charge of your printing project without any help whatsoever from the pros, you can avoid this problem by using high-resolution images or recreating a particular image using vector tools. The latter is especially tedious so you might want to really think about not teaming up with a full-service printer. [click to continue…]

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