Things You Need to Know Before You Print a Booklet

by Francis Lucas on February 17, 2012

 sample typography bookletShould you print a booklet for one of your company’s projects? Booklets are great for effectively promoting your products or services without overstraining your marketing budget. Unlike other promotional materials like business cards and flyers, booklets allow you to present important and more detailed information in a larger and more convenient format.

Booklets help you share your business and products to new and potential customers. You can send them via mail, display them for visitors in your office, or distribute them personally during events. Since they are easy to carry around and share, booklets have the potential to reach a wide audience and create awareness of your brand.

A professionally-designed and printed booklet helps you convey your message and boost you company’s image to readers. But before you place an order to print a booklet, here are some things that you should consider:

  • Plan your cover carefully. Choose images and fonts that are sure to capture a reader’s attention. If you are promoting your products, then the image on the cover should be about your products. The font should be appropriate, easy to read, neat, and professional-looking.
  • Don’t beat around the bush. It’s a booklet, not a book, so be sure to keep the content short and simple but engaging and informative enough to make your reader want to learn more about your products and services.
  • Whenever possible, the design of your booklets should be consistent with your other promotional tools. Reinforce your brand and identity to your audience by putting your company’s logo and colors on your booklets.
  • Choose the binding carefully. What’s the use of having an awesome cover and even greater content if the booklet falls apart easily? Make sure that the binding you select is strong enough for the number of pages your booklet has.

Whether you decide to print a booklet in full color or in black and white, it’s important that you choose the right printing company in Los Angeles for the project. Don’t waste your money on inferior prints because you want your booklet to be clear and crisp so your reader will understand your sales message.

If you want to print a booklet that’s guaranteed to leave a lasting impact on your audience, entrust your project to F.A. Daniels. We’ll be happy to handle your booklet printing project. Whether you want to print a booklet that has 10 pages or 100 pages, a few copies or thousands of copies, you can expect your project to be completed according to your exact specifications and at the same high quality.

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