Need to make a big impression to get people’s attention? Then wide format printing is the one for you. Today’s technology allows you to print on unlimited sizes and lengths. With the prevalence of tradeshows, festivals, sales and other events, large format printing is the best way to showcase your products/services.
Also known as “wide format printing”, large format printing is done at a large scale. Printing companies that offer large format printing use printers that can produce documents 17 inches wide to more than a hundred inches. These printers work like your desktop printer, only that they are significantly larger.
Large format printers are used for a variety of projects such as CAD printing, banner printing, billboard printing, outdoor signage printing, wallpapers, wall murals, floor graphics, window graphics, vehicle graphics and sandwich boards among many others.
Compared to traditional printing, large format printing makes you save much money. Unlike offset printing, for example, where you have to print in bulk, a large format printer can print according to demand.This saves you a lot of money and prevents you from wasting printing supplies by producing only a handful of copies rather than an entire print run.
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Now that we know what a large format printer is, what is it USED for?
Large format printing plays an important role in the advertising industry. They are mainly used for marketing purposes because of their attention-grabbing qualities. Billboards, for instance, are placed in high foot traffic areas where people can easily see them. Large format printing is highly recommended for newly-opened businesses, advertisements, promotions and the like.
Billboards
These supersized marketing displays are typically located in high traffic areas where many people can view them. A billboard is an efficient marketing tool because it has a potential for high viewership. Unlike commercials on TV or magazine ads, a viewer cannot turn the page or flip the channel. People are likely to notice billboards whether they like it or not. Another benefit is that people who travel on the same route will see a billboard repeatedly. The more it is seen, the more likely the ad is to stick in people’s minds.
According to a 2009 Arbitron National In-Car Study reported by Forbes, American travelers spend more than 18 hours per week on the road. This is the combined number of hours and minutes spent either riding as a passenger or driving. The study revealed that 71% of people on the road look at the message on roadside billboards (whether digital or traditional, while 37% of people look at every outdoor ads they see.
The same study revealed that more than 50% of billboard viewers aged 18 and above have either learned about a restaurant, which they visited later on (58%); learned about an event they became interested in attending (58%); talked about something humorous they saw from a billboard (56%); noted a phone number (26%); noted a website address (28%); reminded of a TV program (33%); or was reminded of a radio station (44%).
Transit Graphics/Vehicle Graphics
Transit/vehicle graphics include large format advertising on subways, buses, taxis, trains, terminals and shelters. They commonly some transit graphics, but some are in the form of vehicle wraps. These kinds of graphics are exposed to a large number of audience in a wide range of demographics. Through repetition and familiarization, they help build brand recognition/awareness.
According to a 2013 Arbitron Out-of-Home Advertising Study, 4 out of 10 adults in the U.S. (or 41%) have ridden or driven a vehicle in the past month and noticed advertising on a vehicle. Meanwhile, one out of five or 21% noticed a bus shelter advertisement. For taxi cab ads, 18% noticed them, too.
For those who have ridden a taxi or a bus, viewership has risen to 61% for bus side ads and 34% for bus shelter ads. What’s more is that passers by notice these ads as well. Almost half or 48% of those who have walked in the downtown area of a town or city in the past month noticed an ad on the bus side, while 25% noticed a bus shelter ad.
Art and Backdrops
Besides advertising, large format printing can also be used for art purposes and backdrops. They can be used to decorate libraries and other public and private places. For graphic artists, large format printing is used to display designs at presentations and exhibits. The high quality print large format printers produce can be rather striking for any audience. Architects, engineers and designers take advantage of large format printing for marketing their drawings, diagrams and designs.
For large format printing needs, contact FA Daniels at 800.454.5414 for a FREE quote!