Using Printed Materials to Make the Holidays More Meaningful to Customers
Fall has officially begun and that means that the Holiday season is just around the corner. Many businesses are prepping up for the much-awaited season of the year. Along with web and TV advertisements, we should not forget about printed marketing tools that boost sales and attract target customers. When used effectively, printed materials can be a powerful marketing tool for your business.
No business owner should ever underestimate the power of printed marketing materials. We live in a digital age, but this does not make printed marketing materials less effective. When you plan your holiday marketing early, you will be able to focus better on your daily operations as the holidays roll out.
The following printed marketing materials will help you maximize your profits this holiday season:
Flyers
If your customers don’t go to you, then you go to your customers. We know that you agree with us on this, so ask one or two of your people to go outside your shop and hand out flyers. Hand them at the mall, at the train station, at the park or anywhere your customers might be so that the next time they do their Holiday shopping, your business will be on their list.
Greeting Cards
Say “thank you” to your customers and express your gratitude for their continued patronage. Remind them of your products and services and tell them that you are looking forward to doing business with them again. You might want to ask your customers to call you for ideas on improving business experience, or simply offer them a token of appreciation in the form of an exclusive discount. Along with all these, wish your customers a joyful holiday season.
Door Hangers
Many people do not understand how powerful door hangers can be when it functions as a marketing tool. First, a door hanger guarantees that a potential customer will look at it. Since it’s hanging on the door, the potential customer will have to remove it from the door out of curiosity. Removing it is inevitable, so getting your business noticed should also be expected. See the idea?
Calendars
A promotional calendar is one of the best ways to get your business in front of your customers 365 days a year. Aside from the fact that calendars are cost effective, they are also very affordable. A calendar can generate brand awareness and increase sales. Design them with colorful and relevant images and graphics that your customers would love to post it on their walls.
Brochures
Professionally printed brochures can be used for several purposes. They can be a component of a marketing campaign or giveaways for certain events. They also come in handy for relaying the achievements of your business, your contributions to the community or simply for showcasing your products and services.
Adhesive Banners
An adhesive banner is a marketing tool you can use to display on the walls of your business location. You can use them to promote holiday sales, discounts and other offers. They are crafted using matte or gloss vinyl stock and posted in areas where customers usually frequent. You can take them down easily after the holiday season.
Nothing’s better than announcing a promotion in a big way. A banner is just the perfect marketing tool for this exact purpose. You can place banners in your shop, in another location or anywhere where you see target customers walking by.
Postcards
Just like flyers, postcards are proven marketing tools you can use for the holidays. You can easily send them through EDDM (Every Door Direct Mail) to maximize the number of people who will find out about your products/services and make the most of your ROI. Make good use of your mailing list by sending everyone a holiday postcard! Perhaps you can also send them a little souvenir to get attention. Print a message on the postcard and include your business name, contact number and details about any promotion you want your customers to know about.
Shirts
Your customers can be your very own walking billboards. Yes, by creating an outstanding design that’s difficult to ignore, you can make your customers wear your name. Distribute as many t-shirts as possible to increase your chances of having your business recognized and noticed. Give shirts out as prizes or giveaways.
Benefits of Printed Marketing Materials
The benefits you get from printed marketing materials are endless. They do not only allow you to get your message across your customers—they also help you become a credible resource in your industry. Below are some of the benefits that both small and large businesses get from printed materials:
- Distribution – printed materials allow you to get the word out about your business in solid form. You can mail them directly to customers or leave them in places where your business can’t be. Imagine the convenience of making the printed materials work for your business—they can serve as the extension of your voice, as they can speak for your business in many ways.
- Affordability – Printed materials are perhaps some of the most affordable options in terms of marketing. Aside from being versatile, they give you several options that affect cost such as die-cutting options, bulk order discounts and color options.
- Customization – You can design printing materials in any way. You can be as creative as you can just to get people’s attention. Printed materials are highly customizable, which you can personalize to speak to a multitude of demographics. When you do that, people can more easily relate to what your material is saying.
- Measurability – It is easy to measure the value of any of your printed marketing materials. By simply adding a reference code, you can track your success and figure out which of your materials work and which do not.
Final Tips for Your Holiday Marketing
When it comes to marketing for the holidays, timing is everything. Give out your printed marketing materials before people do their holiday shopping, perhaps on the first or second week of December. Send out a follow-up holiday marketing material a week before Christmas to make sure that your customers remember you. You can be as aggressive as you can depending on the budget you have.
If you need help on your printed marketing materials, please contact FA Daniels by sending us an email or calling us at 800.454.5414!